One of Himalaya's largest community development initiatives, 'Project Abhiyaan, also lies at the core of our business responsibility. Abhiyaan means cause or movement in Hindi. Through this pan-India farmer adoption program, we focus on economic empowerment of small and marginalized farmers across India.
Himalaya has adopted over 140 farmers under Project Abhiyaan covering approximately 716 acres of farmland. Majority of these farmers have small tracts of land (around three to four acres) in which they grow medicinal herbs. 27 herb species including Alfalfa, Ashwagandha, Tulasi, Ginger, Turmeric, Shatavari, Vetiver, Mucuna and Kalmegh are cultivated by them.
Himalaya provides technical assistance and training in good agricultural practices, sustainable herb collection and organic farming. Farmers are trained through field trials and demonstrations by a team of expert agricultural scientists. By providing seeds, packing materials and transportation, we ease the farmers' burden and reduce their cultivation costs.
Most importantly, farmers who participate in this program do not have to depend on intermediaries to sell their produce. Himalaya buys the herbs directly from them at a fair price.
Giving prison inmates a second chance
Himalaya is working with the local prison authorities in the states of Andhra Pradesh and Goa in India, to rehabilitate inmates. The prisoners cultivate herbs for Himalaya, earn an income and acquire essential skills. We also provide seeds, technical assistance and training to the prisoners.
For Himalaya, this program is about giving prisoners a second chance to rebuild their lives. Most of the inmates own small plots of farmland back in their villages. By participating in this project, they can reconnect with farming. The aim of the project is to ease the inmates’ reintegration into society by teaching them skills and helping build their self-esteem.